Essays on art, discoverability, and the systems that increasingly shape cultural value.

Why the new frontline for art PR is not only press coverage, but the machine-readable context that shapes what gets surfaced, cited, and summarised.

Search engines, recommendation systems, and generative AI increasingly mediate first impressions. For artists and cultural organisations, discoverability now depends on clarity, context, and authority as much as exposure.

Why getting seen is rarely the hard part anymore, and why strategic communications should be judged by what they help audiences understand.

Plenty of cultural work now achieves moments of visibility. Much less of it gains the kind of framing that increases authority, improves recall, and supports long-term value.

How consistent language, connected entities, and better context help cultural work become easier to find and harder to misread.

Authority online is not only a matter of prestige. It is also a matter of structure. The language around a work, and the way that language connects across sources, directly shapes discoverability.